Hudson Williams’ new Peloton ad is a ‘Heated Rivalry’ fan’s fever dream filled with dance breaks and treadmill struts

Hudson Williams’ new Peloton ad has “Heated Rivalry” fans feeling a little hot and bothered.

The actor, 25, opens the campaign, which was released on Tuesday, wearing a pair of significantly tiny white shorts as he struts for a few steps on the treadmill.

The camera then pans to his sweat-glistened abs as he lifts his matching white tank top to dry his face.

A man in a white tank top and shorts runs on a Peloton treadmill viewed from above. — Hudson Williams stars in a new ad for Peloton (as pictured above), which was released on Tuesday.

A man in a tank top runs on a Peloton treadmill in a wood-paneled room. — The “Heated Rivalry” star opens the commercial by strutting his stuff on a treadmill in just a pair of white shorts and a matching tank top.

Suddenly, with a snap of his waistband, Williams turns on the charm as he runs through a series of workouts, twists, and dance turns choreographed by Tyrik Patterson.

Set to the tune of David Bowie’s “Fame,” the star, whose own fame reached new heights after the success of the HBO Max drama, then moves around on screen surrounded by several versions of himself going through various exercises.

It closes with a close up of Williams dripping with sweat, looking at the camera as he tries to catch his breath.

“Working out lends to having confidence in myself. If my brain feels foggy or life feels like it’s mounting against me, working out clears everything,” Williams told People of his partnership with the workout company.

Multiple men working out in an airy room with large windows, some lifting weights, some doing pushups, one on a treadmill. — Williams goes through a series of workouts and dance moves throughout the ad.

Close-up of a sweating man in a white tank top and gold chain looking intensely at the camera. — The campaign closes with a close up of his face as he pants and drips sweat.

In a press release, he explained that the campaign “feels very in line with my beliefs. It’s amazing what fitness can do for your life. I think everyone needs a form of movement that liberates them.”

Of course, it didn’t take long for fans to sound off on the actor’s flirty commercial performance, with many commenting on Williams’ capitalizing on his sex appeal.

“Didn’t know what to expect from a peloton ad besides Hudson looking hot lol but this is honestly kind of iconic,” one netizen wrote of the ad. “I love how fluid and comfortable all the movement feels and it’s shot really nicely! He also seems like he can actually dance dance.”

Meanwhile, a second Reddit user wrote: “Ain’t no one looking at that Peloton.”

“Wait, this is so fun? More ads like this, please, give me all the hot people having fun and doing their thing,” another person added.

A person in a white tank top and shorts runs on a treadmill. — Fans immediately sounded off with their thoughts regarding Williams’ flirty performance, with one netizen saying, “Ain’t no one looking at that Peloton.”

A young man in a white tank top and shorts stands in a well-lit gym with another blurred figure in the foreground. — Williams is expected to return to “Heated Rivalry” for Season 2, which is scheduled for a spring 2027 release date.

However, fans of Williams’ new ad may need to calm down as the actor is not on the market.

In February, the “Heated Rivalry” star — who is expected to return to the Crave series for Season 2 (which is currently slated for a Spring 2027 release, per Deadline) — celebrated Valentine’s Day by hard-launching his relationship with his girlfriend via his Instagram Stories.

“Happy Valentine’s Day,” Williams captioned a montage of photos featuring him and his girlfriend. “With me since my 2000 gold Mazda Protégé smoked and squealed and I had no job.”

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